In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the unique approach of Comfort Co. in working with partners. They emphasize the importance of integrating online activities with partner stores rather than competing with them. The discussion highlights the commitment to being easy to deal with, addressing common challenges like stock issues, and the significance of strong relationships with partners. Tune in to discover how Comfort Co. strives to enhance the retail experience while supporting their partners every step of the way.

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Timestamps:

[00:00:00] - Intro.

[00:01:11] Easy to deal with partners.

[00:05:08] Sales team importance in B2B.

[00:08:33] Partner experience and growth.

[00:10:20] Store locator benefits for customers.

[00:15:03] Exclusive foot scanning experience.

[00:19:20] Access to marketing content.

[00:21:19] Podiatry's influence on shoe sales.

[00:24:31] Collaboration for marketing strategies.

[00:28:03] Wellness socks for incremental revenue.

[00:31:22] Comfort footwear revenue potential.