Host Jeremy C. Park talks with Beth Wilson, Founder and CEO of Wilson Public Relations, who highlights her woman-owned, award-winning, integrated communications firm based in Memphis, Tennessee, and then discusses PR trends and offers tips to help organizations be more impactful with their efforts. During the interview, Beth shares her journey, which began with a major in public relations and various communications roles in Memphis. She credits her time at Mahaffey Event & Tent Rentals, the Executive MBA program at The University of Memphis, and Epicenter Memphis for her decision to start her own agency. Despite facing challenges, including the pandemic and personal loss, Beth expresses gratitude for the support she received from the Memphis community and her desire to use Wilson Public Relations as a vehicle to give back.

Beth discusses Wilson PR's focus on three areas of media: earned, owned, and shared. For earned media, they handle announcements, pitch clients as expert resources, and engage in community partnerships. Owned media involves website content, thought leadership, and sales collateral. Shared media uses social platforms to amplify stories. Beth emphasizes the importance of repurposing content across multiple channels and describes their onboarding process, which includes developing messaging guides and audience engagement maps. She also highlights the value of traditional media relations and the ethical use of AI in their work, as she talks about some of the important trends taking place in PR and then shares some tips for how organizations can start to create more stories and then repurpose and leverage them across multiple platforms to be more impactful with their efforts.

Visit https://wilsonpublicrelations.com to learn more and connect with Wilson Public Relations.