In this episode of Throttle Up Leadership Podcast, hosted by Dr. John Dentico, special guest Richard Lowe—a ghostwriter, book strategist, and branding expert—shares his journey and expertise. With 63 published books, including two Kindle bestsellers, Richard discusses the transformative power of a well-crafted book, the authenticity required in ghostwriting, and his unique approach to uncovering clients' stories. He explains how books can establish credibility, create new career opportunities, and be used strategically for speaking engagements, media exposure, and funding. Richard also reflects on issues like ageism in the job market and the importance of overcoming fears. He concludes by sharing a heartwarming story about a fulfilling ghostwriting project and offering practical advice for aspiring authors.

00:00 Introduction to Throttle Up Leadership Podcast

00:08 Meet Richard Lowe: Ghostwriting Expert

02:01 Richard's Early Life and Career Journey

03:12 Overcoming Ageism and Starting The Writing King

04:26 The Art of Ghostwriting: Richard's Approach

06:43 The Power of Publishing a Book for Business Leaders

08:34 Lessons from Richard's Career Transformations

12:59 Common Fears and Obstacles in Writing a Book

17:25 The Importance of Good Editing

17:40 The 80% Rule: Embracing Imperfection

18:02 Podcasting: Just Do It!

18:30 Tech Troubles and Solutions

19:27 The Importance of Publishing

20:21 Leveraging Books for Career Growth

23:23 The Power of Book Reviews and Awards

27:20 Reflections on Personal Branding and Career Choices

29:02 A Heartwarming Client Story

30:46 Writing Wisdom and Final Thoughts

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