If you’ve ever felt like you’re doing all the marketing as an entrepreneur—posting, emailing, tweaking your website—but nothing seems to stick, you’re not alone.

In this episode of The Table, I’m sharing why that overwhelm happens (no, it’s not because you’re bad at marketing) and how you can start laying the groundwork for clarity and momentum.

I’ll walk you through the idea of your mise en plan—the essential pieces you need to lay out before you jump into tactics—and the four core ingredients that every effective marketing strategy needs.

You’ll learn:

• Why even experienced founders (and billion-dollar brands) get stuck in the swirl

• What your “marketing mise en plan” actually is—and why it matters

• The four foundational ingredients that make marketing feel simpler and more aligned

• How you can get started on assessing your own mise en plan

If you’re tired of feeling scattered and ready to build a marketing approach that actually feels like yours, this episode is your starting point.

Links & Resources:
✨ Book a strategy session: Contact
✨ Learn more about Mise en Plan: Website
✨ Connect on Instagram: @miseenplan
Subscribe to The Table so you never miss an episode. And if you enjoyed this conversation, I’d love for you to leave a review—it helps more founders find clarity without the hustle.

Thanks for pulling up a chair with me today. See you next time—I’ll make sure to save you a seat.

Welcome to The Table, the podcast for founders who are ready to rethink, rebuild, and realign their businesses with clarity and purpose.

This trailer episode is your invitation to join a different kind of conversation—one grounded in clarity, curiosity, and the belief that almost anything is possible when you give yourself permission to do things your way.

I’m Dani Henneberger—marketing strategist, founder of Mise en Plan, and your host as we gather to talk business, strategy, and the messy middle of entrepreneurship.

Pull up a chair, hit subscribe, and let’s build what comes next together.

Learn more about Mise en Plan