When traditional ads failed, we went full guerrilla—and it actually worked. From postcards to giant fake checks, we share the scrappy, creative tactics that got real results (and laughs) for our startup. If you're tired of burning cash on paid ads, this episode might just change your marketing playbook.

PODCAST LINKS

Website:

https://www.startupdifferent.com

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707

Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast

Castbox:

https://castbox.fm/ch/5595828

iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/

Overcast:

https://overcast.fm/itunes1707691707

Pocket Casts:

https://pca.st/249a4hrn

SOCIAL

LinkedIn:

https://www.linkedin.com/company/startup-different

Instagram:

https://www.instagram.com/startupdifferent/

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Chapters

00:00 – Intro: The Problem With Paid Ads

03:00 – Our Weirdest Guerrilla Wins

06:15 – Why Postcards and Fake Checks Worked

09:30 – Guerrilla Campaigns That Flopped

12:20 – What Makes a Good Guerrilla Idea

15:10 – Guerrilla vs Paid: Which Gets More Leads?

18:00 – Budget, Creativity, and ROI Reality

21:15 – Should Founders Go Guerrilla in 2025?