The Drama Dividend: How Creating Tension Builds Irresistible Brands
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The Drama Dividend: How Creating Tension Builds Irresistible Brands
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In the elite circles of old-money New York, few names carried weight like Eliot “Cuffs” Marston.
He wasn’t a banker.
Wasn’t a PR guy.
Wasn’t listed on any corporate directory.
Cuffs was a fixer—the person legacy families called when things got complicated.
In this episode, we go inside the discreet, high-stakes world of reputation management for the ultra-wealthy, and explore:
- Why restraint, not flash, is the new flex in elite circles
- What it really means to be “useful” to powerful families
- The critical role of loyalty, discretion, and image in the lives of high-net-worth clients
- Why Cuffs’ favorite motto—“If nobody’s mad, you’re doing it wrong”—might just be the best branding advice you’ll ever hear
This one’s for anyone who wants to be more than just a vendor—who wants to be indispensable to the people who matter most.
🎯 Ready to elevate your brand into elite circles?
Grab your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com
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