Behavioral Economcs Audiobook By iMinds cover art

Behavioral Economcs

Politics, Law & Business

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Behavioral Economcs

By: iMinds
Narrated by: Ellouise Rothwell
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About this listen

Learn about Behavioral Economics with iMinds insightful audio knowledge series.According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model. Sound realistic?

While the rational agent model is useful for some economic analysis, such as when we examine the economy as a whole, it clearly does not correspond to how human beings behave in the real world. Traditional (or neoclassical) economics, which relies on this model, simply cannot explain why people sometimes make decisions that are not strictly in their own best interests.

Perfect to listen to while commuting, exercising, shopping or cleaning the house.. iMinds brings knowledge to your MP3 with 8 minute information segments to whet your mental appetite and broaden your mind.

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©2009 iMinds Pty Ltd (P)2009 iMinds Pty Ltd
Economic Business Thought-Provoking Consumer Behavior
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Editorial reviews

Behavioral economics is a recent concept in the business world that looks at how non-rational aspects of the human condition influence an individual's economic decisions. In behavioral economics, social and emotional factors play an integral role, and its combination of psychology, sociology, and economic theory makes it a useful asset for businesses and politicians. iMinds gives a quick yet thorough outline of the basic principles of behavioral economics, and Elouise Rothwell turns a potentially dry subject into a compelling thesis, using insistent and confident intonation to build a strong argument for its importance.

Critic reviews

"I'm learning all sorts of stuff about stuff I didn't even know I didn't know. And it sticks. In a nutshell: wonderful." (Jonathon Margolis, Financial Times)

What listeners say about Behavioral Economcs

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Nice summary of behavioural economics

Nice summary of behavioural economics.I never realized that a lot of the classical economic are based on people being rational which is obviously a incorrect assumption.

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Interesting

But please get rid of the disruptive music playing in the background. Ok? Ok!

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why background music?

other than super annoying music very good content and performance. please stop using background music.

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Background music

The background music is very disturbing and useless. And it’s volume is way too high

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Cima studies

It was quite short, but the info was good. I’m studying and looking for other material to make sense of the behavioral finance tendencies.

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Short but interesting

Informative but too short. Might be good as a starting point for someone with minimal to no knowledge on the subject.

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At $0.69 I paid way too much.

Sounds like this was recorded in 1953 in a basement somewhere in Boise. This is seven minutes of my life I will never get back. I have no idea of the reliability of the information herein. The moment the recording started my focus on the material was gone. I wonder what behavioral economics might say about the ease I have written off, this albeit small, investment.

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Don't waste your credits

If you read the summary you have read half the book. I didn’t realize it was only 7 minutes long. A total rip off.

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1 person found this helpful