Comunicazione e persuasione
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Comunicazione e persuasione
Narrated by:
Francesca Vettori
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Narrated by:
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Francesca Vettori
About this listen
Entriamo in un'agenzia di viaggi per prenotare una vacanza poco costosa al mare e usciamo avendone prenotata una dispendiosa in Giamaica, per un "colpo basso" del venditore. I simpatici vicini ci offrono una torta in regalo e qualche tempo dopo ci ritroviamo ad accudire il loro cane.
Molti sono i modi e le tecniche per persuadere, perché tutti abbiamo qualcosa da offrire e da ottenere. A fini nobili e meno nobili. Il testo fa il punto sulle strategie persuasive nella pubblicità, nella politica, nei media e nelle relazioni interpersonali.
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