
Connect!
How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
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Narrated by:
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Simon Lancaster
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By:
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Simon Lancaster
About this listen
'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY
'A racy, engrossing read' PROFESSOR IAN ROBERTSON
'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES
Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.
In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.
Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.
Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.©2022 Simon Lancaster (P)2022 Bonnier Books UK
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The connection metaphor is explored throughout the book in brilliant and relevant ways. Definitely worth it!
Insightful, scientific and easy to follow
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These tips + tricks are the union of ancient rhetoric and modern neuroscience, told with the experience of someone who actually wrote winning speeches in the political realm.
I highly recommend this book for anyone who is ready to take their public speaking craft to the next level in the shortest amount of time.
Also, if you haven’t read his other book ‘Winning Minds”. Its well worth the read!
Next level public speaking skills that anyone can utilize!
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Simon is entertaining and he seems sincere. He seems to be somewhat "woke". Overall I'm glad with my purchase. Thanks Simon.
I learned to improve speeches
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Boring, Offensive and Incompetent
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