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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Narrated by: Sean McWilliams
- Length: 3 hrs and 24 mins
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Publisher's summary
For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today.
The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase. The third component is accomplishment, and it is on this point that you, as the writer, will concentrate your efforts. When you write copy, you're attempting to elicit a response from consumers. Typically, this impact is for buyers to crave a particular product in order to obtain certain incentives. You'll know if you've met your aims when your copywriting meets specific sales targets. There are several authors in the world, but copywriters have a distinct niche. Copywriters are those who create messages but shape them in such a way that they pique a consumer's attention. With the volume of commercials available today, people will respond only to those that are directly relevant to them. This is why it is more critical than ever to have a clear focus when creating your copy, so that you understand which specific niche within the broader population you are attempting to target.
Copywriters will always be in demand, regardless of whether the economy is in recession or expansion. Businesses must always communicate with their customers, and as long as this desire exists, copywriters will be in great demand. If you're interested in working as a copywriter, you'll have a variety of options. You can work for advertising agency, on the internet, or as a sole proprietor. There are numerous opportunities for you in the three markets mentioned above.
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Screenwriting 101: Mastering the Art of Story
- By: Angus Fletcher, The Great Courses
- Narrated by: Angus Fletcher
- Length: 12 hrs and 44 mins
- Original Recording
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Whether you want to write your own scripts or simply gain a deeper appreciation for the great stories you see unfold on the screen, Professor Angus Fletcher is here to show you the way in Screenwriting 101: Mastering the Art of Story. Professor Fletcher, Professor of English and Film at The Ohio State University, brings both a personal and scholarly perspective to this craft. As a screenwriter himself, he has experienced the ins and outs of the process first-hand.
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Screenwriting 101 - Angus Fletcher
- By Siobhan Sands on 04-14-18
By: Angus Fletcher, and others
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- By: Gary Webb
- Narrated by: Christian Rummel
- Length: 20 hrs and 28 mins
- Unabridged
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- By Susie on 04-28-14
By: Gary Webb
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- By: Coach Pamela Mitchell
- Narrated by: Coach Pamela Mitchell
- Length: 1 hr and 26 mins
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Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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Excellent
- By Corrie on 09-24-22
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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- By: Adelyn Birch
- Narrated by: Kitty Hendrix
- Length: 1 hr and 48 mins
- Unabridged
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Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
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No Calculator? No Problem!
- Mastering Mental Math
- By: Art Benjamin, The Great Courses
- Narrated by: Art Benjamin
- Length: 5 hrs and 46 mins
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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Excellent but need PDF
- By Majeed on 10-15-19
By: Art Benjamin, and others
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How to Get Back Up
- A Memoir of Failure & Resilience
- By: Neil Pasricha
- Narrated by: Neil Pasricha
- Length: 6 hrs and 10 mins
- Unabridged
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We all fail. We all fall. We all need to know how to get back up. Few know this better than New York Times best-selling author Neil Pasricha. Before selling over a million copies of his Book of Awesome series and touring the world to teach Fortune 500 CEOs, Ivy league deans, and members of the royal family how to unlock a positive mind-set, Pasricha’s life hit rock bottom. In this Audible Original, you'll hear for the first time Neil's very personal story of failure and resilience - and you'll learn how you, too, can find the strength to get back up.
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Great memoir. Must read!
- By Amazon Customer on 10-13-18
By: Neil Pasricha
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A Parent's Guide to High-Functioning Autism Spectrum Disorder, Second Edition
- How to Meet the Challenges and Help Your Child Thrive
- By: Sally Ozonoff, Geraldine Dawson, James C. McPartland
- Narrated by: Kathleen Godwin
- Length: 9 hrs and 42 mins
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Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
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Appropriate
- By MSGPD on 12-19-19
By: Sally Ozonoff, and others
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Teach Like a Pirate
- Increase Student Engagement, Boost Your Creativity, and Transform Your Life as an Educator
- By: Dave Burgess
- Narrated by: Dave Burgess
- Length: 4 hrs and 1 min
- Unabridged
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This groundbreaking inspirational manifesto contains more than 30 hooks specially designed to captivate your class and 170 brainstorming questions that will skyrocket your creativity. Once you learn the Teach Like a Pirate system, you'll never look at your role as an educator the same again.
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Braggy and I found him hard to take.
- By Kelly Penning on 06-24-19
By: Dave Burgess