Copywriting Best Kept Secrets
A Training Course for Writing Great Copy
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Narrated by:
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Sean McWilliams
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By:
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Jim Stephens
About this listen
For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today.
The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase. The third component is accomplishment, and it is on this point that you, as the writer, will concentrate your efforts. When you write copy, you're attempting to elicit a response from consumers. Typically, this impact is for buyers to crave a particular product in order to obtain certain incentives. You'll know if you've met your aims when your copywriting meets specific sales targets. There are several authors in the world, but copywriters have a distinct niche. Copywriters are those who create messages but shape them in such a way that they pique a consumer's attention. With the volume of commercials available today, people will respond only to those that are directly relevant to them. This is why it is more critical than ever to have a clear focus when creating your copy, so that you understand which specific niche within the broader population you are attempting to target.
Copywriters will always be in demand, regardless of whether the economy is in recession or expansion. Businesses must always communicate with their customers, and as long as this desire exists, copywriters will be in great demand. If you're interested in working as a copywriter, you'll have a variety of options. You can work for advertising agency, on the internet, or as a sole proprietor. There are numerous opportunities for you in the three markets mentioned above.
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Story
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- By Kate on 11-03-17
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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Survival Theory
- A Preparedness Guide
- By: Jonathan Hollerman
- Narrated by: Jim Pelletier
- Length: 9 hrs and 56 mins
- Unabridged
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This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
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Literally a half decent book.
- By LA on 09-29-16
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
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Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- By: Gary Webb
- Narrated by: Christian Rummel
- Length: 20 hrs and 28 mins
- Unabridged
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- By Susie on 04-28-14
By: Gary Webb
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No Calculator? No Problem!
- Mastering Mental Math
- By: Art Benjamin, The Great Courses
- Narrated by: Art Benjamin
- Length: 5 hrs and 46 mins
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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Excellent but need PDF
- By Majeed on 10-15-19
By: Art Benjamin, and others
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Screenwriting 101: Mastering the Art of Story
- By: Angus Fletcher, The Great Courses
- Narrated by: Angus Fletcher
- Length: 12 hrs and 44 mins
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Whether you want to write your own scripts or simply gain a deeper appreciation for the great stories you see unfold on the screen, Professor Angus Fletcher is here to show you the way in Screenwriting 101: Mastering the Art of Story. Professor Fletcher, Professor of English and Film at The Ohio State University, brings both a personal and scholarly perspective to this craft. As a screenwriter himself, he has experienced the ins and outs of the process first-hand.
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Screenwriting 101 - Angus Fletcher
- By Siobhan Sands on 04-14-18
By: Angus Fletcher, and others
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Learning How to Learn
- By: Tesia Marshik, The Great Courses
- Narrated by: Tesia Marshik
- Length: 4 hrs and 21 mins
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Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.
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Like sitting through a middle school class
- By KDS on 06-16-22
By: Tesia Marshik, and others