Decoding the Why Audiobook By Nate Andorsky cover art

Decoding the Why

How Behavioral Science is Driving the Next Generation of Product Design

Virtual Voice Sample

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Decoding the Why

By: Nate Andorsky
Narrated by: Virtual Voice
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $6.99

Buy for $6.99

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.

About this listen

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to unlocking the potential of your venture is not simply faster, better technology, but rather an understanding of what drives human behavior? In Decoding The Why, Nate helps readers find the answers to such questions as: * What are the social, cognitive and emotional factors that drive human behavior? * How can I integrate behavioral science to build more effective tech products? * Is gathering user feedback and doing focus groups a flawed model? * And more... An untapped opportunity lies in the fusion of technological innovation and psychological insights. If we unleash this opportunity, could the software that helps individuals lose weight, exercise more, save money, or learn a new skill have a greater impact? And given that these apps touch millions upon millions of people daily, could integrating a behavioral-first approach to building technology have a wide-reaching social impact? Nate believes so and explains how integrating behavioral science into product design will get us there. Industrial & Manufacturing Programming & Software Development
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Decoding the Why

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.