Preview
  • Deep Purpose

  • By: Ranjay Gulati
  • Narrated by: Vikas Adam
  • Length: 8 hrs and 55 mins
  • 5.0 out of 5 stars (1 rating)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Deep Purpose

By: Ranjay Gulati
Narrated by: Vikas Adam
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $18.88

Buy for $18.88

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Brought to you by Penguin.

Many companies have used purpose as a corporate buzzword to appear virtuous internally and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.

Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard Professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.

By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. Deep Purpose has the power to transform the business landscape and usher in a new era of ethical corporate leadership.

©2022 Ranjay Gulati (P)2022 Penguin Audio
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Deep Purpose

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.