Success is about more than accomplishment—it's about the people on the journey with you.

From Start to Finish is more than a memoir from a lifetime educator—it's a legacy of wisdom, woven from a lifetime of stories and lessons meant to inspire future generations. Written with the intent of one day sharing with his grandchildren, this heartfelt, and often humorous, collection offers timeless insights into the value of faith, relationships, and integrity to shape a fulfilling life and career.

“If I’ve learned anything at this point on my journey,” says Dr. Alexander, “it’s that the less we focus on helping ourselves and the more we focus on helping others, the more we accomplish—and the more meaningful and satisfying our life’s journey is.”

In a world often driven by the bottom line, Alexander challenges the notion that "it's just business." Instead, he makes a compelling case that the best business is deeply personal—rooted in trust, authenticity, and doing the right thing, even when it's hard.

Whether you're an experienced professional seeking fresh purpose or a young dreamer eager to gain wisdom for the road ahead, From Start to Finish offers practical advice, poignant reflections, and a reminder that success is about more than accomplishment—it's about the people on the journey with you.

WHAT READERS ARE SAYING . . .

“Well written and entertaining, Joe Alexander does a wonderful job of sharing many important lessons from a life well-lived, and reminds us of the role God plays in forming and directing the events in each of our lives. Refreshing and insightful throughout, this book is a gem for readers of all age groups to enjoy and benefit from.”
— Jim Duensing

“A thoroughly enjoyable read! It may not have been the author’s intention, but the golden thread that runs through Joe’s memoir is gratitude. Living a life of gratitude may be the best lesson his grandchildren will learn from this book!”
—Carol Jones

“When I read a descriptive narrative, I want the words and pictures to take me back to that time and place in my life. Joe Alexander does that in From Start to Finish. Down to the wants, feelings, and even the hairstyles. They all took me back. I really appreciate the sixty-five life lessons he includes. Why? Because he connects with the reader. It isn’t some BS, or theory, or contrived logic twisted into a moral tale. It’s believable because it has the “dirt” of personal experience we all need to hear. Great read!”
—Dr. Stan York