Guerrilla Marketing
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Narrated by:
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David Hilder
About this listen
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Overall
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Performance
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- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
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Overall
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Performance
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
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What listeners say about Guerrilla Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Alec
- 03-01-15
Good but needs updating
Would love it if this book were updated. Badly needs it!! Refers to 90s technology a lot. I mean VCRs???? Come on! Other than that it's a great book
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Overall
- Luis
- 12-21-10
This book is like watching movies from the 80's!
The marketing theory is great BUT the marketing tactics are ancient! The material is still in a pre-internet world... The tactics and economics of marketing have completely changed. This book needs to be updated to today's world... Don't waste your money until it is... I'm sure sorry I wasted mine!
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Overall
- Horace
- 12-03-05
Highly Relevant to the 1980s
I actually listened to the whole thing. I have a long commute and it?s mildly interesting; besides these days listening to the news it too depressing. But by the time I was 1/3 of the way through it had become really tedious.
It?s detail or tactically oriented rather than conceptual or strategic. As a result it?s hard to translate its insights to the realities of 2005.
The biggest problem is the lack of consideration of the Web, Goggle, the SPAM problem, or the privacy backlash.
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7 people found this helpful