Hearing the Voice of the Customer Audiobook By Bill Inmon cover art

Hearing the Voice of the Customer

Virtual Voice Sample

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Hearing the Voice of the Customer

By: Bill Inmon
Narrated by: Virtual Voice
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $9.99

Buy for $9.99

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.

About this listen

Increase the awareness of your customer's behavior to survive and excel within your industry.

One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:
  • The ability to acquire, store, and manage huge amounts of data
  • The ability to read and understand text in a computerized environment
  • The ability to visualize data
This book answers important questions such as:
  • Where is the voice of the customer heard?
  • How does the corporation find and capture the voice of the customer?
  • How is the voice of the customer actually interpreted and understood?
  • How do you cope with the volume of messages the customer is sending you?
  • How do you separate noise from the important messages?
  • How do you analyze the composite voice of the customer over thousands of customers?
  • How do you reduce the voice of the customer to a visual format that is understood by management?
  • How do you know when the message the customer is sending changes?
After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Marketing & Sales
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Hearing the Voice of the Customer

Average customer ratings
Overall
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.