Hispanic Market Power Audiobook By Isaac Mizrahi cover art

Hispanic Market Power

America’s Business Growth Engine

Pre-order: Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Hispanic Market Power

By: Isaac Mizrahi
Narrated by: Andrew Joseph Perez
Pre-order: Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Pre-order for $13.99

Pre-order for $13.99

Confirm pre-order
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales.

Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

©2023 Isaac Mizrahi (P)2024 Tantor Media
Business Development & Entrepreneurship Latin America Latin American Studies Marketing Marketing & Sales Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Hispanic Market Power

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.