Getting ahead requires you to think strategically, embody specific values to help you stand out amongst your peers, and successfully navigate and build relationships with internal stakeholders.

‘How to Advance Your Career in Professional Services Marketing’ takes a deep inside look into how to go from a junior role to a senior role within the world of professional services marketing. Previously, if one wanted to learn how to advance their career within the industry in marketing and career management, they would have to learn on the job, read multiple books and combine the information of their own volition. This book takes two topics and combines them in a way that is easily digestible and applicable to wherever you’re at within your career.

In addition to my own experience and guidance, I have sought out some of the best minds from across the industry worldwide to share their guidance and case studies on how they have developed their career and their key recommendations for you to follow. These professionals hold senior, director and CMO positions at some of the largest professional services firms such as the Big4, AM100, Magic Circle and other leading firms.

If you are looking to become more intentional about your career development and excel in your career trajectory, this is the book for you. This book acts as a resource and tool guide to help you progress at each stage in your career to obtain promotions, raises, and become the verified expert within your organization. When you’re ready to get serious about your career trajectory, pick up a copy and get started on your future today.

This book is designed to contain all the things you will need to consider and act upon whether you are starting your marketing career in the professional services industry or are currently working towards senior roles. Structured in a way that helps you to be more purposeful and strategic with your career direction, work more effectively in a team, manage internal stakeholders and proactively manage your career. It is designed to be easy-to-read and used, picked up or put down as needed or read from beginning to end in a short amount of time. It only contains a range of advice, tools and behaviour I have utilised in my career to move from junior marketing positions into senior positions.

It comprises five parts:

• Part one: Making an impact in your career - whether you have just started your career in the sector or are moving roles to advance your career, this part of the book shares recommendations for a 90-day plan that will equip you with effective strategies and steps to ensure you make the impact that you were hired to achieve.
• Part two: Alignment with your firm's strategy - provides insights and ideas on what behaviours you should be implementing in your role to transition from focusing on tactics to leading the firm's strategic direction when it comes to marketing.
• Part three: Working together as a team - guides how to manage your colleagues' expectations and identify the best processes and resources. It also prepares you for when you make the step up into a more senior role where you have to manage a team toward a specific objective.
• Part four: Internal stakeholder management - covers practical advice on developing your internal brand and reputation. Also, how to manage and meet senior stakeholders' needs to meet your objectives and advance your promotional prospects.
• Part five: Proactive career management - provides ideas and insight on how to continuously develop yourself further. Also, learn how to cultivate your external connections and manage your brand within the industry.