I leader e le loro storie Audiobook By Sofia Ventura cover art

I leader e le loro storie

Narrazione, comunicazione politica e crisi della democrazia

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I leader e le loro storie

By: Sofia Ventura
Narrated by: Laura Righi
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About this listen

Reagan, Thatcher, Mitterrand, Kohl, Clinton, Blair, Schröder, Berlusconi, Obama, Cameron, Sarkozy, Merkel, Renzi: nelle parabole di questi leader, accomunati dalla pretesa di rappresentare il nuovo e il cambiamento, si può cogliere il ruolo cruciale che gioca la narrazione nei sistemi politici. Attingendo alle scienze sociali, alla psicologia e alle neuroscienze, il libro illustra i meccanismi che rendono efficace lo storytelling per creare emozioni, identificazione e coinvolgimento con il leader narratore. Uno storytelling che è collocato all'interno dell'impetuoso sviluppo della comunicazione e del marketing politici degli ultimi decenni. Quei tredici casi ci aiutano a decifrare l'attualità.

©2019 Società editrice il Mulino Spa (P)2022 Audible Studios Comparative Political Science Politicians Politics & Activism Politics & Government
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