IBM Audiobook By James W. Cortada cover art

IBM

The Rise and Fall and Reinvention of a Global Icon (History of Computing)

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

IBM

By: James W. Cortada
Narrated by: Brian Conover
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $31.19

Buy for $31.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

A former IBM employee offers an authoritative history of the successes and failures of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

A historian who worked at IBM for many years, Cortada examines IBM throughout the decades, offering insights on the company’s:

  • Technology Breakthroughs
  • Business Culture
  • Global expansion
  • Regulatory and Legal Issues
  • CEOs

The secret to IBM’s unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 James W. Cortada (P)2024 G&D Media
Business & Careers History Business Artificial Intelligence
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about IBM

Average customer ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

IBM fluff piece

Skip this IBM apologist screed. Wildly uncritical and embarrassingly flattering. I could only make it half way through.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!