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Impact Investing - Investieren in die Zukunft
- Ein Leitfaden für nachhaltiges Unternehmertum und social Entrepreneurship
- Narrated by: Priya Linke
- Length: 5 hrs and 30 mins
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Publisher's summary
Wie wir mit Impact Investing unsere Welt vor dem Untergang bewahren:
Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.
Was ist Impact Investing?
Mit Impact Investing gelingt es, die zunächst widersprüchlich erscheinenden Ziele Rendite und Verbesserung der Welt zu vereinen. Impact Investing und Impact-Unternehmertum sind die Ausrichtung der Unternehmensprozesse auf eine positive soziale und ökologische Wirkung. Der Unternehmenszweck wird also gesellschaftlichen Zielen angepasst, sodass Nachhaltigkeit und Wirtschaftlichkeit Hand in Hand gehen. Unternehmer, Investoren, Mitarbeiter, Kunden und Lieferanten werden dabei aktiv in die Gestaltung eingebunden.
Die Impact-Investing-Methode:
Ein messbares Anreizsystem für wirtschaftliche und nachhaltige Ziele ist die Kernidee hinter Impact Investing. Kreislaufsysteme bilden die organisatorische Grundlage. Ausgehend von den 17 Nachhaltigkeitszielen der EU, bereits bestehenden Frameworks aus dem Bereich ESG und Prozessrahmenwerken wie IOOI, SFDR und Shared Value lässt sich für jedes Unternehmen eine individuelle Nachhaltigkeits-Logik erschaffen, die Wachstum und Wirtschaftlichkeit gezielt fördert. Impact-Investoren dürfen daher bei einem geringeren Risiko eine gleiche oder bessere Rendite erwarten.
Ein Leitfaden für nachhaltige Unternehmensführung:
Dieses Buch liefert einen kompakten Überblick über die wichtigsten Facetten des Impact Investing und Impact-Unternehmertums. Gleichzeitig werden aktuelle Frameworks und Praxiskonzepte skizziert, damit das Gelesene direkt angewendet werden kann. Daher ist dieses Impact-Investing-Buch der ideale Startpunkt für Manager, Gründer, Unternehmer, Investoren, Anleger und alle, die in aktiver Form in unsere gemeinsame Zukunft investieren möchten.
Impact-Investoren und Impact-Unternehmertum:
Die Verwirklichung der Idee "Impact Investing" kann nicht allein über Impact-Investoren erfolgen. Diese stellen zwar die nötigem Mittel und eine Strategie bereit, doch die operative Umsetzung erfolgt über den Impact-Unternehmer. Impact-Unternehmer entwickeln nachhaltige und innovative Geschäftsideen; sie schaffen neue Produkte sowie Services und sorgen dafür, dass diese auf Unternehmensebene umgesetzt werden.
Impact Entrepreneurship und Social Entrepreneurship:
Gründer, die neue Geschäftsbereiche auf Basis der Impact-Logik entwickeln, werden als Impact Entrepreneure bezeichnet. Sie erschaffen neue Unternehmen, die sich an Nachhaltigkeitszielen orientieren. Eine Besonderheit ist der sogenannte Social Entrepreneurship - eine Unternehmensform, die die Erfüllung sozialer Ziele in den Fokus ihrer Anstrengungen stellt. Ein Social Entrepreneur setzt sich daher vorrangig für einen positiven Wandel der Gesellschaft ein und stellt die Gewinnabsicht zurück.
Nachhaltig investieren, Risiken senken - Renditen steigern!
Mit Hilfe von Impact Investing lassen sich Nachhaltigkeit, Wirtschaftlichkeit und Wachstum vereinen. Es stellt damit eine zukunftsgewandte Alternative zum klassischen Value Investing dar, bei der sich spannende Betätigungsfelder bieten. Welche das sind und wie jeder von uns sofort mit der Umsetzung der Impact-Idee startet kann, wird in diesem Buch beschrieben. Wir müssen heute die richtigen Dinge richtig tun, damit wir morgen einen positiven Ertrag für unsere Öko- und Sozialsysteme verzeichnen können. Nur so hat unser Planet noch eine Chance. Investieren wir gemeinsam in eine bessere Zukunft - die Zeit zu Handeln ist jetzt!
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
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