It Takes a Tribe Audiobook By Will Dean cover art

It Takes a Tribe

Building the Tough Mudder Movement

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It Takes a Tribe

By: Will Dean
Narrated by: Eliot Hill
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About this listen

Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill.

Tough Mudder is not a race. It's a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.

This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO, Will Dean, explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

©2017 Will Dean (P)2017 Penguin Audio Business Development & Entrepreneurship Business Ethics Consumer Behavior & Market Research Entrepreneurship Marketing Marketing & Sales Personal Development Personal Success Sociology of Sports Sports Sports Psychology Workplace & Organizational Behavior
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