Preview
  • Jimmy Carter and the Birth of the Marathon Media Campaign

  • By: Amber Roessner
  • Narrated by: Elizabeth Wiley
  • Length: 10 hrs and 42 mins
  • 2.0 out of 5 stars (1 rating)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Jimmy Carter and the Birth of the Marathon Media Campaign

By: Amber Roessner
Narrated by: Elizabeth Wiley
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $21.49

Buy for $21.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

With the rise of Jimmy Carter, the 1976 presidential election proved a transformative moment in US history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacturing of a political image.

Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the 39th president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid.

©2020 Louisiana State University Press (P)2020 Tantor
  • Unabridged Audiobook
  • Categories: History
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Jimmy Carter and the Birth of the Marathon Media Campaign

Average customer ratings
Overall
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Regret the decision to invest the time in this one

Not a very good story and a waste of time, glad i didn’t buy it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!