La ventaja acumulativa [The Cumulative Advantage]
Cómo crear impulso para tus ideas, negocio y vida, a pesar de cualquier barrera [How to Create Momentum for Your Ideas, Business and Life, Despite Any Barrier]
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Narrated by:
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Andrés Macias
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By:
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Mark Schaefer
About this listen
"
En su esencia, el marketing de hoy trata de responder a una pregunta: “¿Cómo podemos ser escuchados?”
¿Cómo podemos destacarnos arriba del ruido de la infinidad de opciones y así crear una conexión significativa y sostenible con una audiencia o grupo de clientes?
Seguir las viejas reglas del engagement no es suficiente…para nada. Aún cuando eres “increíble” eso no es suficiente cuando te enfrentas a la competencia abrumadora que cada día redefine los límites de la excelencia.
Del autor de los libros bestseller KNOWN y Marketing Rebellion viene una guía práctica para el mundo moderno. La Ventaja Acumulativa muestra cómo el mundo está en nuestra contra, de formas grandes y pequeñas, y nos ofrece nuevas ideas para ayudarnos a crear el impulso imparable y necesario para escalar las barreras competitivas de nuestros negocios, nuestras carreras y nuestras vidas.
Lleno de ideas motivacionales y casos de estudio fascinantes, Ventaja Acumulativa es una fuente de inspiración indispensable y práctica para cualquier persona cuyo sueño esté listo para volar.
Aprenderás:
· Cómo la ventaja inicial que nos impulsa proviene de ideas cotidianas.
· Los secretos para crear publicidad increíble para tus proyectos.
· Cómo nutrir esos contactos poderosos que nos dan esas oportunidades únicas.
· Por qué el impulso se rige por la velocidad, el tiempo y el espacio de una “coyuntura”.
· Cómo “la certeza de la incertidumbre en los negocios” se puede usar en tu favor.
Mark Schaefer teje décadas de estudios y puntos de vista reveladores de expertos en esta guía entretenida que nos ayuda a crear grandes éxitos en el mundo real. Nunca verás el mundo de la misma manera cuando aprendes cómo las ventajas iniciales, las coyunturas de oportunidad, los estampidos sónicos y el apoyo de mentores pueden impactar tu mundo de forma poderosa y permanente. ¡Prepárate para hacer que la Ventaja Acumulativa trabaje para ti y tus ideas ahora mismo!
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Please note: This audiobook is in Spanish.
©2021 Mark W. Schaefer (P)2021 Mark W. SchaeferRelated to this topic
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What listeners say about La ventaja acumulativa [The Cumulative Advantage]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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¡Lo disfruté mucho!
Me encantó la narrativa y como te va guiando paso a paso en todo lo que podemos tener a nuestro alrededor.
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Overall
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- Montserrat Martínez Herrera
- 11-09-21
¡Me encantó! Comienza a impulsar tus ideas
Este no es el típico libro sobre estrategias y formas de llevar a cabo tu idea para empezar a emprender, es más un libro de experiencias, anécdotas y de como aprovechar las oportunidades que te esta dando el mercado, una forma de actuar de manera inmediata.
Nos menciona como los grandes en los negocios, empezaron con simples ideas que los llevaron a ser los empresarios que hoy en día son, nos comparten la manera en que llegaron hasta ahí, pero tambien la manera en que uno debe sobrellevar los obstáculos y ver una oportunidad en el mundo de los negocios.
Sin duda, un libro muy bien explicado, con todo lo que necesitas saber para iniciar en todo este mundo.
¡Buen trabajo! Para el escritor y para la persona que presto su voz para el audiolibro.
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- Alberto Gómez
- 08-18-21
Un libro esencial para emprendedores digitales
La Ventaja Acumulativa se ha convertido en un libro esencial en mi biblioteca de emprendimiento y marketing.
Durante los últimos años he recibido consejo, mentoría e inspiración por parte de Mark en su blog, newsletter y podcast. Y por supuesto, también en sus libros, cada uno de ellos ha sido un pilar en diferentes temas referentes al marketing moderno, marketing de contenidos y emprendimiento.
La Ventaja Acumulativa me ha permitido entender que a pesar de que el éxito de muchos deriva de ventajas que tienen sobre otros, aquellos que no las tienen, aún tienen la opción de crear o encontrar sus propias ventajas.
El éxito del propio Mark comparado con el éxito de Tim Ferris sirven como hilo conductor y permiten tener varios estudios de caso que ilustran los diferentes pasos de La Ventaja Acumulativa.
No solo se ha convertido en uno de mis libros favoritos de Mark (Tengo que confesar que los que he leído, están dentro de mis favoritos, aunque resaltó también Marketing Rebellion). Sino que lo considero un libro altamente recomendado para cualquier persona que esté comenzando su emprendimiento, proyecto o nueva empresa.
Cabe resaltar el esfuerzo por traducir estas obras al español, el trabajo del traductor y la gran producción de este audiolibro.
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1 person found this helpful
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- Monica
- 11-08-21
¡Magnífico! ¡Gracias!
Este libro nos lleva a la posibilidad de lograr grandes cosas, las que cada quien desea para su vida. Nos lleva a saber que es posible y nos da la guía para ir tomando y reconociendo esas ventajas que ya tenemos así como a identificar. las que te va ofreciendo la vida y las que hay que salir a buscar.
Definitivamente es uno de los mejores libros que he leído a través de mis oídos.
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