Le must de la stratégie
Les Théories majeures pour mener votre entreprise vers le succès
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Le must de la stratégie
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Narrated by:
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François Hatt
About this listen
La stratégie est un sujet crucial pour toutes les entreprises en quête de sens dans un monde turbulent. Les meilleurs spécialistes de la question, véritables "maîtres de la stratégie", présentent dans cet ouvrage les 8 plus grandes théories de la stratégie d'entreprise : des incontournables vers lesquelles vous référer.
Les meilleurs experts du monde académique ou de l'entreprise, professeurs, praticiens du management ou consultants de haut vol, tel le "gourou" du management Michael Porter, abordent dans ce livre audio tous les aspects pour mener votre entreprise vers le succès. Depuis la question "Qu'est-ce que la stratégie ?" jusqu'à sa mise en œuvre, en passant par la stratégie Océan bleu, le business model ou le tableau de bord prospectif. Fruits de longues recherches et d'une connaissance intime du monde des organisations, les textes présentés expriment les points de vue uniques de leurs auteurs et portent le gage de qualité de la Harvard Business Review.
Ce livre audio fait partie de la collection Les Cahiers de la HBR. Vous pouvez y retrouver des publications incontournables sélectionnées par la Harvard Business Review. Des outils indispensables pour développer vos connaissances en management !
Harvard Business Review, marque d'exception dans le domaine du management, est une véritable référence pour les cadres et les dirigeants dans la gestion de leurs principales problématiques. Les plus grands spécialistes mondiaux du leadership, de la stratégie, du marketing et de l'innovation se sont donné rendez-vous dans cette collection exceptionnelle de livres audio, clairs et vivants. Grâce à eux, vous aurez bientôt toutes les cartes en main pour rencontrer le succès professionnel, travailler avec sérénité, et toujours agir avec un temps d'avance.
Table des matières :
- Qu'est-ce que la stratégie ?
- Construire votre vision d'entreprise
- Réinventer votre business model
- La stratégie Océan bleu
- Réussir l'exécution de votre stratégie
- Le tableau de bord prospectif, système de management stratégique
- Transformer une grande stratégie en grande performance
- Qui détient le "D" ?
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