LeBron, Inc.
The Making of a Billion-Dollar Athlete
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Narrated by:
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Chris Abell
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By:
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Brian Windhorst
About this listen
From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.
LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his roller coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.
©2019 Brian Windhorst (P)2019 Hachette AudioListeners also enjoyed...
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Critic reviews
"Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars.... A fascinating look inside the prototype for the new corporate athlete." (Booklist)
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Story
Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Endzone
- The Rise, Fall, and Return of Michigan Football
- By: John U. Bacon
- Narrated by: Johnny Heller
- Length: 16 hrs and 32 mins
- Unabridged
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Endzone tells the story of how college football's most successful and respected program nearly lost it all in less than a decade and entirely of its own doing. It is a story of hubris, greed, and betrayal, a tale more suited to Wall Street than the world's top public university.
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Outstanding!
- By Justin on 12-21-15
By: John U. Bacon
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Death of the Territories
- Expansion, Betrayal and the War That Changed Pro Wrestling Forever
- By: Tim Hornbaker
- Narrated by: Kyle Tait
- Length: 11 hrs and 9 mins
- Unabridged
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By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.
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An Enjoyable Listen
- By Casey on 03-21-19
By: Tim Hornbaker
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The National Team (Updated and Expanded Edition)
- The Inside Story of the Women Who Dreamed Big, Defied the Odds, and Changed Soccer
- By: Caitlin Murray
- Narrated by: Andi Arndt
- Length: 11 hrs and 14 mins
- Unabridged
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The US Women’s National Soccer Team has won three World Cups and four Olympic gold medals, set record TV ratings, drawn massive crowds, earned huge revenues for FIFA and US Soccer, and helped to redefine the place of women in sports. But despite their dominance, and their rosters of superstar players, they’ve endured striking inequality: low pay, poor playing conditions, and limited opportunities to play in professional leagues.
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Too much swearing
- By Rebecca Sheldon on 01-23-20
By: Caitlin Murray
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Illegal Procedure
- A Sports Agent Comes Clean on the Dirty Business of College Football
- By: Josh Luchs, James Dale
- Narrated by: David Ledoux
- Length: 8 hrs and 36 mins
- Unabridged
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For 15 years, sports agent Josh Luchs made illegal deals with numerous college athletes, from top-tier, nationally recognized phenoms to late-round draft picks. Then, in October 2010, Luchs wrote a confessional article in Sports Illustrated, telling the truth about what he did and didn't do. Since then, he has taken on a new role: whistle-blowing, truth-telling reformer. In telling his own story, Luchs here pulls back the curtain on the real economy - and the broken system - of college football.
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Very cool!
- By Phil on 01-24-13
By: Josh Luchs, and others
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Indentured
- The Inside Story of the Rebellion Against the NCAA
- By: Joe Nocera, Ben Strauss
- Narrated by: Dominic Hoffman
- Length: 15 hrs and 7 mins
- Unabridged
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The National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men's basketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune - at the price of absolute submission to the whims of an organization that puts their interests dead last.
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An Armament agnst NCAA: Enlightening, Infuriating
- By W Perry Hall on 03-15-16
By: Joe Nocera, and others
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The Big Picture
- The Fight for the Future of Movies
- By: Ben Fritz
- Narrated by: Timothy Andrés Pabon
- Length: 9 hrs and 44 mins
- Unabridged
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In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.
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Who is overseeing the audio part of this project?
- By Lori P on 11-19-19
By: Ben Fritz
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The Extra 2%
- How Wall Street Strategies Took a Major League Baseball Team from Worst to First
- By: Jonah Keri
- Narrated by: Lloyd James
- Length: 9 hrs and 43 mins
- Unabridged
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In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.
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No Strategies or Insight
- By Victor Luera on 10-11-12
By: Jonah Keri
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Got to Give the People What They Want
- True Stories and Flagrant Opinions from Center Court
- By: Jalen Rose
- Narrated by: Jalen Rose
- Length: 9 hrs and 32 mins
- Unabridged
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Jalen Rose has never been quiet. Not as a kid growing up in Detroit in the '70s and '80s. Not as the brash, trash-talking leader of the legendary "Fab Five" at the University of Michigan. Not as the player under the stewardship of Hall of Famers Larry Bird, Isiah Thomas, and others throughout his 13-year NBA career. And certainly not as a commentator and analyst on ABC/ESPN and Grantland.
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Amazing book - a MUST download / read
- By Terry on 10-08-15
By: Jalen Rose
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You Herd Me!
- I'll Say It If Nobody Else Will
- By: Colin Cowherd
- Narrated by: Colin Cowherd
- Length: 7 hrs and 38 mins
- Unabridged
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In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking.
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Great book, Repeats majority of themes from radio
- By Troy on 01-20-14
By: Colin Cowherd
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The Billionaires Club
- By: James Montague
- Narrated by: Damian Lynch
- Length: 11 hrs and 31 mins
- Unabridged
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Once upon a time football was run by modest local businessmen. Today it is the plaything of billionaire oligarchs, staggeringly wealthy from oil and gas, from royalty, or from murkier sources. But who are these new masters of the universe? Where did all their money come from? And what do they want with our beautiful game? In The Billionaires Club James Montague delves deeper than anyone else has dared, to tell this story for the first time.
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So boring! There is no cohesive story
- By Patrick Johnson on 02-15-22
By: James Montague
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Calling the Shots
- How to Win in Football and Life
- By: David Dein
- Narrated by: Arsène Wenger, David Dein
- Length: 12 hrs and 40 mins
- Unabridged
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There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades—operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind—along with Arsène Wenger—in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century.
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Modern Day Herbert Chapman
- By Will on 02-10-23
By: David Dein
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The League
- How Five Rivals Created the NFL and Launched a Sports Empire
- By: John Eisenberg
- Narrated by: Daniel Thomas May
- Length: 11 hrs and 50 mins
- Unabridged
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The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.
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what a great book. loved it completely.
- By Daniel Mosca on 11-08-18
By: John Eisenberg
What listeners say about LeBron, Inc.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Christopher Calhoun
- 04-21-19
Awesome book
I highly recommend this book If you are a fan or an aspiring business. Fantastic
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- Daniel Weldegebriel
- 05-18-19
Amazing
This book is one of the best business books I’ve ever read. It’s a business biography on Lebron James. Learned so much about the value of ownership and team leadership. This is a book I’ll gift to many friends in the years to come.
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- Brian Sheldon
- 03-09-20
Informative, fast and inspiring.
Windhorst does an excellent job of sharing his knowledge, admiration and respect for James and his illustrious career. The book itself is a must read for not only the casual basketball fan, but those who look to better themselves. Lebrons journey is far from over and if we’re lucky, Windhorst will be there to guide us through it.
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1 person found this helpful
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- Marcus Greg Taylor
- 09-10-21
insight into a kingdom
great insight into what Lebron James and Paul have thought of when it comes to business and how it can better serve others
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- Anonymous User
- 04-29-19
Awesome book!!!!!
This was a great read I literally could not put it down. There is so much detail and back stories it will inspire you to be your best!
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- James C
- 03-02-21
Amazing story
I didn’t have the slightest inkling of the breadth and depth of Lebron until I read this book. If you like stories about athletes or business, this book is worth checking out!
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- Donna
- 02-12-22
The Amazing Off The Floor Talent!
I chose this book because I am drawn to reads about people. In reading this book I was afforded a lot more. I am a fan of Lebron James, and this back story of his behind the scene business practices and life transition were very intriguing. I want to go right out and partner with Lebron. It is well written and I feel shows all the subjects in a good light. It shows how we can learn from every experience. I continue to admire the intelligence of this man of many talents!
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- Troy
- 08-12-23
“Buy your own team. So you can play forever.”
The book should include some of the mentors from Akron. One of the most slept on factors in such greatness. “We don’t do good, we do great. Take your butt back until it’s great.” Coming in late to Troy’s(the real mentor secret people should know.) swim class. NYSP. Ask him..That’s my quote. I’m the swim coach from the first commercial he promised me to make for me in remeberance. I’m the #6. It’s my fraternity number and what I wore while training this man. Physically and mentally. And giving the knowledge and decisions we discussed..you see now. First and last commercial. Promise kept. That’s the real story. The swim coach from Akron. Me. #6 NYSP Swim Coach. Let’s talk Brian.
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- jeremy
- 08-10-19
Great insight on how LeBron has built an empire
I was very impressed by the way the author shared so many details and stories. I highly recommend this book.
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- Jay T
- 07-18-20
Great read on LeBron!
Great insights on where LeBron came from and his goals and plans. An entertaining read!
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