Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Em A vida dos estoicos, Ryan Holiday e Stephen Hanselman apresentam histórias fascinantes de homens e mulheres que se esforçaram para seguir as virtudes estoicas atemporais da coragem, da justiça, da temperança e da sabedoria. Organizado em breves biografias que abordam desde os estoicos mais estudados aos menos conhecidos, este livro lança luz sobre os hábitos de pessoas que viveram essa filosofia e as lições que devem ser aprendidas de suas dificuldades e de seus sucessos.

De um serviço de locação de DVDs por correio a uma superpotência de streaming, em vinte anos a Netflix se tornou um dos maiores nomes das indústrias de mídia, tecnologia e entretenimento do mundo. Com mais de 180 milhões de usuários em 190 países e uma receita anual de bilhões de dólares, a empresa desafiou tradições e expectativas com sua filosofia corporativa nada convencional, causando uma verdadeira revolução.

O que o CEO quer que você saiba descreve os fundamentos por trás do sucesso de qualquer negócio—seja uma grande empresa ou uma barraca de frutas na feira. Contando fascinantes histórias de companhias como Uber, Amazon, Apple, Toyota, Netflix, Walmart, GE e Starbucks, Ram Charan demonstra que os melhores CEOs têm em comum a capacidade de reduzir a complexidade do negócio e focar na sua essência. Consultor de alguns dos executivos mais bem-sucedidos do mundo, Charan ensina a importância de conhecer a fundo a empresa na qual você trabalh.

Considerado um dos maiores especialistas do mundo em linguagem corporal, o ex-agente do FBI Joe Navarro nos ensina a “ler” as pessoas e dominar os segredos da comunicação não verbal. Você vai aprender a decodificar os sentimentos por trás de expressões faciais, identificar sinais contraditórios entre palavras e gestos, e perceber facilmente quando alguém está tentando esconder alguma coisa. Navarro revela também como usar a linguagem não verbal para persuadir as pessoas e influenciar o que elas pensam a seu respeito.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Christmas is the single biggest annual event on the planet, a time for merry-making, over-indulgence, peace, goodwill, and the occasional family row. It’s as comfortable and familiar as a pair of old shoes and yet still glittery and exciting. But what do you really know about it? It’s stuffed full of traditions and rituals that most of us have been observing all our lives without having the slightest idea of where they come from.

The Roman gladiator has long been a figure of fascination. Portrayed frequently in fine art and popular culture alike, the gladiator is both a real part of history and a legend of a romanticized past. We know that these men entertained Roman audiences by fighting in dangerous and often deadly games. But who were the gladiators? What were their lives like? And why do they continue to have such a strong hold on our imagination, centuries after the fall of the Roman Empire?

The Mongol army led by Genghis Khan subjugated more lands and people in 25 years than the Romans did in 400. In nearly every country the Mongols conquered, they brought an unprecedented rise in cultural communication, expanded trade, and a blossoming of civilization.

Toys and games have long been a part of childhood, but the 20th century saw the rise of an entire industry devoted to the business of play, one that would constantly evolve over the years. In the six lectures of The History of Toys, 1900 to the Present, consultant and toy industry expert Chris Byrne—also known as The Toy Guy®—will take you on a journey through the world of toys from the Edwardian era to our current moment. Beginning with the birth of the mass-market toy industry, you’ll trace the many transformations of toys and our shifting theories of play and childhood development.

Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.

Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....

In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.

The Roman Empire: From Augustus to the Fall of Rome traces the breathtaking history from the empire’s foundation by Augustus to its Golden Age in the 2nd century CE through a series of ever-worsening crises until its ultimate disintegration. Taught by acclaimed Professor Gregory S. Aldrete of the University of Wisconsin-Green Bay, these 24 captivating lectures offer you the chance to experience this story like never before, incorporating the latest historical insights that challenge our previous notions of Rome’s decline.

In The Pagan World: Ancient Religions Before Christianity, you will meet the fascinating, ancient polytheistic peoples of the Mediterranean and beyond, their many gods and goddesses, and their public and private worship practices, as you come to appreciate the foundational role religion played in their lives. Professor Hans-Friedrich Mueller, of Union College in Schenectady, New York, makes this ancient world come alive in 24 lectures with captivating stories of intrigue, artifacts, illustrations, and detailed descriptions from primary sources of intriguing personalities.