Virtual Voice Sample

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Make the Rules or Your Rivals Will

By: G. Richard Shell
Narrated by: Virtual Voice
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $10.00

Buy for $10.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he examines contracts, lawsuits, government legislation and lobbying, patents, copyrights, and other intellectual-property issues such as music downloading. Famous rivalries such as those between Henry Ford and the early automobile consortium, the railroads and the trucking industry, the cola wars, and the case against Microsoft are examined. Without getting too technical, Shell shows how companies that utilize smart legal strategies early and pick their fights wisely are the ones that come out ahead.

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Make the Rules or Your Rivals Will

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.