NOW and NEW
How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth
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NOW and NEW
Narrated by:
Virtual Voice
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Narrated by:
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Virtual Voice
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By:
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Frank Mattes
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
"NOW AND NEW" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its effectiveness.
NOW AND NEW" is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice. You will learn how to create and scale innovative growth opportunities within the corporate context.
Whether you are a C-suite executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future proofing their companies will also find this resource indispensable.
Testimonials
After meeting Frank and learning about the Lean Scaleup, it became evident that the Lean Startup approach is not sufficient for building new businesses in the corporate context. We transitioned to the Lean Scaleup and have a best-in-class new-business-building approach.
Steve Kopp, Director, Nexwave Incubation Office and Chairman, Amadeus Executive Incubation Board
Frank is a highly recognized expert in the field of aligning NOW and NEW for corporate new-business building. The Lean Scaleup enables building impact that matters at scale.
Tania Aydenian, Innovation Senior Lead, Roche
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