Never Lost Again
The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
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Narrated by:
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Rob Shapiro
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By:
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Bill Kilday
About this listen
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world.
Never Lost Again chronicles the evolution of mapping technology - the "overnight success 20 years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon Go.
He takes us back to the beginning to Keyhole - a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon Go and the upcoming Harry Potter: Wizards Unite.
Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies, including virtual reality and driverless cars, are going to upend our lives once again.
Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
©2018 William Kilday (P)2018 HarperCollins PublishersListeners also enjoyed...
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- Narrated by: Mark Douglas Nelson
- Length: 10 hrs and 19 mins
- Unabridged
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Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
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Absolutely fascinating and we'll researched
- By Elsa Braun on 10-01-16
By: Katie Hafner, and others
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
- Length: 13 hrs and 59 mins
- Unabridged
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Broad Band
- The Untold Story of the Women Who Made the Internet
- By: Claire L. Evans
- Narrated by: Claire L. Evans
- Length: 9 hrs and 1 min
- Unabridged
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Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.
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Inspiring
- By Jean on 03-29-18
By: Claire L. Evans
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Open
- How Compaq Ended IBM's PC Domination and Helped Invent Modern Computing
- By: Rod Canion
- Narrated by: Paul Boehmer
- Length: 6 hrs and 19 mins
- Unabridged
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Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.
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Wrong narrator for this book
- By Wick Smith on 07-13-14
By: Rod Canion
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
What listeners say about Never Lost Again
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Phillip
- 07-05-18
How did Google Maps happen?
Great telling of one man's perspective of the history of Google Maps from a great demo to an amazing product!
if you love tech history stories, this is a must listen!
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- Xintian
- 02-25-22
great story told by the insider.
if you want to know how Google maps and Google Earth were made, read it.
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- Bartosz Lech
- 06-08-20
Fabulous!
Great story, which might help you realize that what we consider today's norm is actually groundbreaking innovation made just yesterday.
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- M. Spencer
- 08-15-21
Great history of important tech
Great look inside what it takes to bring transformative tech to market. Also a fun walk down memory lane through the phases of technology in the last 30 years.
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- Leigh
- 05-30-23
Fascinating
Interesting history of Google maps and Google earth. Excellent narrator and I would highly recommend
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- Anonymous User
- 01-12-24
Humble mapmakers
What a great story of modern map makers with great ideas and performances. Thanks for creating Google Maps.
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- Steve
- 09-14-18
Just read it
This was an easy read that offered an insight into something that we use everyday.
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1 person found this helpful
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- James S.
- 07-01-18
Startup roller-coaster, Google acqui-hired, repeat
This is a great insider-case study on the startup[s] acquired by Google for their Earth and Maps apps, and beyond. The author was "just a marketing guy" who initially resisted following his childhood/college buddy into startup land, but eventually gave in; and ended up having enough influence and clout to make his perspective in recounting the events quite valuable, even if he lacks technical depth.
The story recounts the roller-coaster highs and near-deaths of their startup before [and after] the Google acqui-hire. After finally burning out from ~10 years of helping to transform Google from just a search engine, to the location-aware data-behemoth open-market enabler of billions in market-cap it is now, the main characters of the story hit success again with their current company, which developed the Pokemon Go app. I expect to hear more about this story in the near future.
Sharp story and delivery.
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- wbiro
- 06-21-18
A WOW Book Which Could Have Used a Better Title
The book traces the detailed history of a lucky Silicon Valley start-up (and even that would have been a better title) from famine to feast (a better subtitle). The book was better than fiction. Its main focus was far broader than just the history behind Google's mapping technology. It was gripping on a human level, too, in that the 'feast' is not always a guaranteed 'heaven on earth' when success means less job satisfaction and petty politics and small-minded office obstructionists. I'm glad I gave the book a chance, it was better (on several levels, especially the human level) than the past dozen or so tech books that I listened to. I did wonder what the stories would have been from the other people in the start-up that Google bought out for their mapping technology - obviously they would all have offered their unique perspectives, and from the petty, egotistical office obstructionists within Google.
On the highest philosophical level, however, the book fails miserably. It just further confirmed my observation that the human race is still universally clueless, even as it technologically advances blindly into the future, in this case substituting the drive for money (during the famine days) or the drive to create beneficial products for mankind or to save the planet (the feast days) for an adequate life-guiding philosophy (such drives are not - enter the Philosophy of Broader Survival) - meaning such drives all good as fuels for life, as temporary tanks of motivation, but they are no guidance system for life at the broadest level. So the book made me realize that I have work to do in getting the word out into the world - so consider this a grassroots effort).
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- MICHAEL W STERN
- 07-12-18
Loved it!
Great story with a strong beginning, middle and end structure. Great reminder of how different the world was before Google maps. A real inspiration to create something that will change the world. Focus on product and moreso user experience.
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