Non-Obvious Audiobook By Rohit Bhargava cover art

Non-Obvious

How to Think Different, Curate Ideas & Predict the Future

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Non-Obvious

By: Rohit Bhargava
Narrated by: Tom Zingarelli
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.61

Buy for $14.61

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world.

In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

©2015 Rohit Bhargava (P)2015 Tantor
Entrepreneurship International Marketing Social Sciences Business Inspiring
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"Insightful blend of visual thinking and business strategy." (Sunni Brown, author of Gamestorming)

What listeners say about Non-Obvious

Average customer ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    24
  • 3 Stars
    14
  • 2 Stars
    4
  • 1 Stars
    4
Performance
  • 4 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    23
  • 3 Stars
    8
  • 2 Stars
    1
  • 1 Stars
    2
Story
  • 3.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    17
  • 3 Stars
    13
  • 2 Stars
    4
  • 1 Stars
    5

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Good trends

It was good the second half of the Book, the contento has useful info up to 2015 but teaches you to understand trends

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Insightful and actionable!

A must for anyone navigating business with the aim of finding ideas to better serve their clients.

Rohit Bhargava shares his knowledge and insights freely.

I love the fact that there is so much added free resources and actionable activities.

I can't wait to explore other works by the author.
@SmickerVee

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Not a bad book

I was expecting something different but it’s not bad at all.
Some useful insights. Some not so useful.
Overall I got something from it and I didn’t have to listen to lengthy anecdotes. Rare these days.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fantastic methodology and resource

I really enjoyed this audiobook, it provided a set of the latest trends to think about, but more importantly a methodology and how you can find your own friends and apply them to your business

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Very Basic

I had great expectations for this book but, unfortunately, they were not met.
The book is pretty much like a grad school first introduction to trend spotting mixed with some self advertising. If you're starting your career, maybe this can be a first read. But, if you are already experienced and looking to learn new tools... then not.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful