Now You See It
How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn
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Narrated by:
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Laural Merlington
About this listen
When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head.
Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges: while we acknowledge the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century.
Now You See It introduces us to visionaries and groundbreaking ideas from schools with curriculums built around video games to companies that train workers using virtual environments. A refreshingly optimistic argument and a bold embrace of our connected, collaborative future.
©2011 Cathy N. Davidson (P)2011 Brilliance Audio, Inc.Listeners also enjoyed...
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- Grit, Curiosity, and the Hidden Power of Character
- By: Paul Tough
- Narrated by: Robert Petkoff
- Length: 8 hrs and 36 mins
- Unabridged
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The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs. But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control. How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character.
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Article based on interviews
- By Anonymous User on 10-24-24
By: Paul Tough
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The End of Average
- How We Succeed in a World That Values Sameness
- By: Todd Rose
- Narrated by: Fred Sanders
- Length: 6 hrs and 31 mins
- Unabridged
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Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.
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Good intentions, terrible execution
- By Kristofer Jarl on 05-06-19
By: Todd Rose
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The Element
- How Finding Your Passion Changes Everything
- By: Ken Robinson Ph.D.
- Narrated by: Ken Robinson Ph. D., Lou Aronica
- Length: 8 hrs and 2 mins
- Unabridged
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The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the 21st century.
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Not Great
- By Samantha on 04-02-12
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
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The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
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A Bigger Prize
- How We Can Do Better Than the Competition
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 15 hrs and 48 mins
- Unabridged
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From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
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The Friendly Orange Glow
- The Untold Story of the PLATO System and the Dawn of Cyberculture
- By: Brian Dear
- Narrated by: George Newbern
- Length: 21 hrs and 6 mins
- Unabridged
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At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.
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Memory lane for the cyberist.
- By Robert C. Hickcox on 08-08-18
By: Brian Dear
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Group Genius
- The Creative Power of Collaboration
- By: Keith Sawyer
- Narrated by: Jonathan Marosz
- Length: 8 hrs and 4 mins
- Unabridged
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In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
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The New Education
- How to Revolutionize the University to Prepare Students for a World in Flux
- By: Cathy N. Davidson
- Narrated by: Carolyn Cook
- Length: 11 hrs and 1 min
- Unabridged
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Our current system of higher education dates to the period from 1865 to 1925, when the nation's new universities created grades and departments, majors and minors, in an attempt to prepare young people for a world transformed by the telegraph and the Model T. As Cathy Davidson argues in The New Education, this approach to education is wholly unsuited to the era of the gig economy.
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Practical Enough / Scholarly Enough
- By Amazon Customer on 07-22-20
What listeners say about Now You See It
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Susan
- 07-12-12
Wow You See It
Where does Now You See It rank among all the audiobooks you’ve listened to so far?
This is a great listen and one of my favourites. It is so interesting I felt inclined to share my new knowledge after each section.
What was one of the most memorable moments of Now You See It?
There are so many moments in this book that stick out in my mind, including the experiments with the iPod, the reference to the ball-throwing film, the course on The Brain on the Internet, and the wonderful picture formed of Ichabod Crane being dropped into a modern day classroom. There are so many more - every section really.
Have you listened to any of Laural Merlington’s other performances before? How does this one compare?
I haven't listened to Laural perform before, but would enjoy hearing her again.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I was surprised actually that this book made me chuckle out loud and then, of course, I needed to share.
Any additional comments?
I was recommending this book to everyone from all walks of life and all ages after only listening to the first couple of hours.As a retired educator who has been proclaiming many of the truths in this book for years, it has spurred me to action, although I am at a loss of what that could be right now. I am looking forward to figuring that out with some friends. I would love to take a course from Cathy Davidson. Absolutely wonderful.
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3 people found this helpful
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- DiamondDogz
- 06-16-17
Insightful...made me re-think learning and life...
A great book. But I had to take breaks (and listen to something less engaging) just so I could appreciate all the lessons. I have already mentioned excerpts from this book in at least a dozen conversations...great starters for conversation!
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1 person found this helpful
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- Joshua Kim
- 05-06-12
3 Reasons to Read
1 - The Academic Connection: Davidson is the Duke professor/administrator behind the original iPod program. Back in 2004, Davidson and her colleagues cooked up a plan to give each freshman an iPod, and then an iPod to every member of any class that came up with an academic experiment around the technology. We might not remember just how controversial this experiment was, or the degree to which Duke was criticized for wasting money and getting away from the core educational mission of a university. Turns out, the iPod experiment succeeded on numerous fronts, including launching student driven podcasting, class recording and sharing, learning object creation, and innovative science and language applications. Davidson recounts the iPod experiment in the book, as well as other experiments that she has been involved in as an administrator and in her own courses. She is a risk taker, an attribute often in short supply amongst our academic leaders.
2 - Brain Science and The Big Picture: One of Davidson's big points in Now You See It is that we continue to run our institutions, our schools and workplaces, as if we still lived in the industrial economy in which they were originally built to serve. We continue to act as if information was scarce, and that work had to regulated, monitored, and packaged around the needs of production. Digital tools, mobile devices, and ubiquitous web based communication give us new tools to accomplish our (increasingly collaborative and brain based) work. Research consistently demonstrates that we perform better when we are creatively engaged in tasks in which we are intrinsically motivated. Yet we continue to insist on end-of-term grades (postsecondary), end-of-year high stakes tests (secondary/primary - No Child Left Behind), cubicles and 9-to-5 face time.
3 - An Antidote to the Anti-Digital: Davidson has zero time for the "dumbest generation" or the "Internet is making us stupid" arguments. She references cognitive and brain science research to demonstrate the plasticity of our brains to cope with and thrive in our digitally stimulated environments. She talks about educational institutions that have harnessed game-based principles to create immersive (and highly successful) learning environments. Davidson profiles workplaces that have thrown out the industrial age rule of command and control, of management as supervision rather than leadership and support, detailing how these employers achieve both high profits and high staff retention.
I'm so pleased that Now You See It came out of our academic world, written by someone who works within our system. Her critique of higher education is that of an insider who wants to reform and improve the system, not blow it up. I hope her next book looks more critically and with greater depth at a wider range of academic institutions - that she spends some time away from (the admittedly gorgeous) Duke campus. It would be fascinating to hear how Davidson thinks higher ed can utilize the digital tools, research on brain science, and the willingness to take risks and experiment that advocates to fundamentally redesign our industry.
Until that book comes out, I'd put Davidson as number one on the list of authors to bring to your campus - you can ask her yourself what we might be missing.
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14 people found this helpful
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- Michael
- 11-07-11
Interesting, Optimistic & too narrowly focused
There are interesting insights and ideas in this book. The author is enthusiastically positive and generally positive about technology. There are a number of examples of new educational concepts which are quite interesting, but the commonality of the successful educational systems seem to be engaged and extraordinary educators and not the technology. This was worth the listen, but the narrow and unswervingly positive outlook is a bit hard to accept.
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7 people found this helpful
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- Lynn
- 04-01-12
Multitasking-Perception - Alternative Perspective
Cathy Davidson hits the proverbial nail on the head with her new book Now You See It: How Brain Science of Attention. Interested in multitasking? Want to know more about perception? Concerned about kids and their learning? This book may just be for you. The focus of the book is on attention blindness and this is the topic that caught my interest. Essentially, she says that what we see and understand in our daily living is a function of what we know before an encounter. Every page is filled with insights readily applicable to every reader. Happily, she puts multitasking and the education of young people into perspective. Her arguments are persuasive and the research is clearly available to the reader. This is one terrific book and I hope to see more coming from her pen in the near future. The reading of Laural Merlington is excellent.
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6 people found this helpful
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- Amazon Customer
- 01-22-19
false advertising
There is nothing of what I would consider "the brain science of attention" in this book. At one point the author states of ADHD, "keep the child interested, and the disease goes away." Not quite that simple, I think.
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1 person found this helpful
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- Monte Johnston
- 03-12-12
Not enough grappling with challenges
What could have made this a 4 or 5-star listening experience for you?
The author started out well by explaining the possibilities of new technology, knocking down misconceptions, but then she fails to grapple with the challenges of the new technological situation. It's like it was all sweetness and light. This is never the case with new technologies.
What was most disappointing about Cathy N. Davidson???s story?
The barrage of buzz words like connectivity and collaboration, which ended up obscuring rather than revealing emerging realities.
Did the narration match the pace of the story?
The narration was just fine.
What reaction did this book spark in you? Anger, sadness, disappointment?
Big disappointment.
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5 people found this helpful