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Personal Branding for Dummies, 2nd Edition
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
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Publisher's summary
The simple guide to managing your personal brand, a vital element of success in the professional world
Personal Branding for Dummies, 2nd Edition is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding for Dummies, 2nd Edition leads you step by step through the self-branding process.
- Includes information on how to know the "real" you
- Explains how to develop a target market positioning statement
- Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment
The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding for Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
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The Power of Presence
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
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The Impact Equation
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Never Eat Alone, Expanded and Updated
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
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Disruptive Marketing
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
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What listeners say about Personal Branding for Dummies, 2nd Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 10-07-19
Great book. Better than expected.
This book went deeper and broader than I thought it would, and actually hit on some key areas of career management. I recommend it for anyone running a small business or navigating through any organization.
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- Wanda
- 01-11-22
The Perfect Refresh!
I've had this book in paperback for a number of years. Since the onset of COVID, I've been rethinking my own brand and this ebook version was a wonderful way to refamilarize myself with all of the awesome nuggets Susan provided. if you are interested in learning (or relearning) about creating and implementing a strategic, authentic personal branding strategy, please consider this book. It was a good investment of my time and resources!
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- Mom of 3
- 08-14-22
Soo good!
I am not even half way through and this book hits me in all the important ways!! Absolutely great read and a must if you’re trying to build your personal brand. What is it? Well read the book and you’ll know!
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- Will_Johan
- 04-12-21
Very average content
This is a very long book with average content. It's Not a bad book. You might find 2 or 3 golden nuggets though
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- Remrie Arrie
- 04-13-22
Great approach, too much filler, last hour is meh.
"it's ok to be yourself" as long as who and what you are is the image of perfection devoid of any personality and adheres to strict conservative traditions.
the book spends far too much time on superficial matters without sufficient real world examples other than the most iconic people who ironically succeeded by not following her advice. referencing Oprah and Steve Jobs does not make up for it's shortcomings. her best references was with the For Dummies brand, common major chains like McDonald's, and others, but she missed out on the opportunity to really zero in on comprehensive branding strategies, and what happens when companies like Cadillac produce ugly budget vehicles that aren't congruent with their beautiful luxury brand.
The main step by step guides are the meat of the book. Specific resources, specific agendas, itemizing a things to do list to create a brand and audit it multiple times, and regularly as long as it is utilized.
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