Pricing--The New CEO Imperative Audiobook By Stephan M. Liozu cover art

Pricing--The New CEO Imperative

A Book from the Pricing Profession to the C-Suite

 Virtual Voice Sample
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Pricing--The New CEO Imperative

By: Stephan M. Liozu
Narrated by: Virtual Voice
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $9.99

Buy for $9.99

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel
Background images

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore—and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:
  • Boston Consulting Group
  • Deloitte Consulting LLP
  • INSIGHT2PROFIT
  • Manchon & Company
  • Miller Advisors
  • Pricefx
  • Pros Holdings
  • Simon Kucher & Partners
  • Vendavo
  • Zilliant
This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution! Marketing Marketing & Sales Management
All stars
Most relevant  
Incredibly lazy. Whoever created this audio version just took the text and had their computer convert to audio. It is hours and hours of audio reading sources for the content. Hire a narrator or take the time to remove the sources and paste them at the end of the book. I have no idea if the content of the book has any value. I gave up after about an hour with 15 minutes of content and 45 minutes of citing sources.

Awful Audio Book

Something went wrong. Please try again in a few minutes.