Propaganda (German edition)
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Narrated by:
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Rob Hackemesser
About this listen
Wissen Sie, was Propaganda ist? Haben Sie in Ihrem täglichen Leben Beispiele dafür gesehen? Denken Sie an die Werbung, die Sie täglich sehen. Werden darin emotionale Anreize, Angstappelle oder prominente Befürworter eingesetzt?
Auffällige Werbeslogans von einem bekannten Sportartikelhersteller oder einer Fastfood-Kette oder emotionale Appelle in Autowerbung mit Bildern glücklicher Familien sind nur einige Beispiele dafür, wie Propaganda eingesetzt wird, um unsere Gedanken und Gefühle zu manipulieren.
Wenn Sie verstehen möchten, wie Meinungen und Einstellungen in der Gesellschaft gezielt gesteuert werden können und wie Propaganda als Instrument der Wahrnehmungsbeeinflussung eingesetzt wird, dann ist Propaganda von Edward Bernays ein Werk, das Sie sich unbedingt anhören sollten.
Dieses Hörbuch wird Ihnen erklären:
- Die Bedeutung der öffentlichen Meinung
- Die Rolle von Propaganda in der modernen Gesellschaft
- Techniken der Meinungsbildung und Propaganda, einschließlich emotionaler Ansprachen, Stereotypisierung, Identifikation und Symbolsprache
- Die Bedeutung von Führungspersönlichkeiten in der Propaganda
- Den Einsatz von Propaganda in Kriegen und bei der nationalen Sicherheit
- Die Verbindung zwischen Propaganda und Demokratie
- Die ethischen Fragen im Zusammenhang mit Propaganda und Meinungsbildung
Obwohl das Buch bereits 1928 veröffentlicht wurde, sind seine Erkenntnisse und Lehren von zeitloser Relevanz. Es ermöglicht dem Hörer nicht nur ein tieferes Verständnis für die Mechanismen der Propaganda und deren Einfluss auf das Verhalten, sondern bietet auch einen historischen Überblick über die Rolle, die Propaganda bei der Gestaltung der heutigen Welt gespielt hat. Somit leistet das Werk einen wichtigen Beitrag zur Diskussion über die Rolle der Medien in der modernen Gesellschaft und bietet wertvolle Einblicke in die Mechanismen der öffentlichen Gedankenbildung.
Über Autor:
Edward Bernays war ein amerikanischer Pionier der Public Relations-Industrie und gilt als einer der einflussreichsten Denker im Bereich der Propaganda und Meinungsbildung. Er wurde 1891 in Wien geboren und emigrierte als kleines Kind mit seiner Familie in die USA.
Bernays nutzte sein Wissen über Psychologie und Massenkommunikation, um Propaganda-Techniken zu entwickeln, die es Organisationen und Regierungen ermöglichen, die öffentliche Meinung auf effektive Weise zu beeinflussen. Er war ein wichtiger Berater für Präsidenten, Konzernchefs und politische Kampagnen und half dabei, einige der bekanntesten Marken und Persönlichkeiten der Geschichte zu formen.
Die Originalausgabe erschien unter dem Titel: Propaganda, 1928 New York.
©2023 ABP Verlag (P)2023 ABP VerlagCritic reviews
Edward Bernays, der Neffe Sigmund Freuds, ist heute wenig bekannt. Dabei gilt er als Vater der modernen Public Relations. Fast im Alleingang erfand er die Methoden der heutigen Werbemaschinerie. Das Magazin "Life" wählte ihn dafür 1990 unter die 100 einflussreichsten Menschen unseres Jahrhunderts. Mit seiner Arbeit legte er den Grundstein für eine Konsumkultur, in der Menschen kaufen, was sie nicht wollen und Bedürfnisse befriedigen, die sich nicht haben. Bis dahin pries Werbung die Funktionalität und die Haltbarkeit von Produkten an. Bernays aber setzte auf die Gefühle, nicht den Verstand.
-- Der Spiegel
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