Re-Establishing Relevance
A Leadership Fable About Business Transformation
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Re-Establishing Relevance
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Narrated by:
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Chris Abernathy
About this listen
This book was previously released under the title Digital Marketing Journey.
This book is for anyone interested in marketing, business, and leadership. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment.
In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It's written in story format, so it's easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization.
©2017 Richard Blazevich (P)2017 Richard BlazevichRelated to this topic
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really expected more rigor from Michael Lewis
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What listeners say about Re-Establishing Relevance
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- larry laake
- 07-27-19
Fables can be the closest to the truth
This was a very useful listen with insight most of us with various career moves, can relate to. In addition to the obvious marketing and online innovation, I appreciated the leadership styles, team dynamic and agile sprint examples. Thanks for sharing your knowledge.
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Kindle Customer
- 01-12-18
Very predictable and poorly written.
The whole story is very predictable and is written in a very amateur style. Everything in the book is marketing 101, business 101, sales 101 and maybe that is giving it to much credit. It may be more high school level. I would not recommend this one.
“Get a Grip” is a much better choice for a business fictions book with very practical applications.
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