Rules to Break and Laws to Follow Audiobook By Don Peppers, Martha Rogers Ph.D. cover art

Rules to Break and Laws to Follow

How Your Business Can Beat the Crisis of Short-Termism

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Rules to Break and Laws to Follow

By: Don Peppers, Martha Rogers Ph.D.
Narrated by: Don Peppers, Martha Rogers Ph.D.
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $20.00

Buy for $20.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Rule #1: The best measure of success for your business is current sales and profit.
Rule # 2: With the right sales and marketing effort, you can always get more customers.
Rule # 3: Company value is created by offering differentiated products and services.

These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers.

©2008 Don Peppers (P)2008 Brilliance Audio
Decision-Making & Problem Solving Leadership Marketing Marketing & Sales Business Customer Service Career
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Rules to Break and Laws to Follow

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.