Run It Like a Business
Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money—Without Losing the Art
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Run It Like a Business
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Narrated by:
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Shaina Summerville
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By:
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Aubrey Bergauer
About this listen
In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to:
- Grow audiences and keep them coming back again
- Make our organizations more inclusive
- Get younger attendees in the seats and on the donor rolls
- Continue to create the art we love—without the stress of figuring out how to afford it
Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.
The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.
©2024 Aubrey Bergauer (P)2024 Ascent AudioWhat listeners say about Run It Like a Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
My Go-To For Advice
This book articulates the impact of so many leadership decisions and makes a great case for people centered policies. It's become my first turn in evaluating my own practices at my organization.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tara
- 10-09-24
Relevant and insightful
It was so great to have a book that directly impacts the work that I do everyday. I’m pleasantly surprised to have found someone who specifically gets what I do and has great tips for how to improve!!
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