START YOUR OWN DETAILING BUSINESS
Automobile & Boat Detailing Business Plan Secrets
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START YOUR OWN DETAILING BUSINESS
Narrated by:
Virtual Voice
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Narrated by:
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Virtual Voice
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By:
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Frank Canna
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
Study Guides provide valuable information about how to start up, own and operate a professional detailing business.
The comprehensive business plans include timely information about how to write a business plan. The marketing, advertising and promotional plans are designed to help the entrepreneur create a strategic road map for success and communicate more effectively in the marketplace while targeting new clients.
The complete process of detailing is thoroughly covered in the training plan along with information about the necessary detailing supplies and products. Other useful tools include information about how to create a safe and effective self guided quality inspection process along with a follow up plan that makes sure all objectives and goals are being accomplished.
POLISHED PROFESSIONAL
Bringing car detailing to customers’ doorsteps.
Frank Canna, of Williamstown, New Jersey started Mirror Finish Detailing in 1986 as a part-time venture. In 1990, after he left Sherman Industries, a car wash manufacturing company in Palmyra, NJ, he decided to make the business full-time. He was the Quality Control Manager at Sherman for 10 years and recognized the need for personal car care.
Canna’s detailing process isn’t different from any other professional detailers, except that he brings his business to his customers. Canna goes out to each customer’s home and personally details their cars. “It is as important as changing the oil in your car,” Canna said. “It should be done at least twice a year.” Canna also said detailing a car frequently raises the trade-in value too. He said car dealerships know when a car has been taken care of.
Detailing a car is a simple process. First Canna goes out to the customer’s house and washes the vehicle, goes over the wheels and tires. He dries the car and puts on a coat of polish or wax, depending on need. He spot shampoos the carpets and vacuums the interior. He cleans and protects the cloth, vinyl or leather upholstery and then cleans the windows. Canna touches nothing under the hood. “Every car gets the same process,” Canna said, whether it’s an exotic sports car an everyday driver.”
Canna takes care to make sure his customers are completely happy. He even makes them come out and check the car when he is finished to make sure they are completely satisfied. “Car detailing is an art,” he said. “The results are all that matters.” Canna works within an area of about 40 miles from Williamstown. He also specializes in detailing antique and classic cars.
Canna has spent more than 35 years building up Mirror Finish Detailing and has enjoyed every minute of it. “It is truly amazing that I’m doing something that I really like to and I'm getting paid for it.” Canna said.
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