Shine Online, Ring Up the Register is Tom Brooks’s irreverent playbook for turning an anemic web presence into a relentless profit machine. In twenty-four punchy chapters he walks owners from “unknown on Google” to “every-channel rockstar” without mortgaging the office coffee fund. First comes house-cleaning: claim and polish your Google Business Profile, tighten SEO screws, and ditch 1999 websites for mobile-first speed. Then Tom fires up growth engines—smart social-media focus, ROI-dense email campaigns, magnetic content clusters, and review harvesting that makes five-stars rain like confetti. He layers on community engagement, micro-influencer bargains, contests, hashtags, mobile commerce tweaks, and referral loops that multiply reach while keeping ad spend at pocket-lint levels. Each tactic gets a cheeky reality check, a rapid-fire checklist, and simple ROI math you can scribble on a napkin.

Throughout, the mantra is “be useful, be human, be everywhere,” proved by mini case studies and snack-size stats. By the final page you’ll hold a month-by-month action calendar, a lean tech stack, and measurable sales lifts you can brag about every Tuesday. Put simply, this guide swaps jargon for jokes and turns clicks into cash. Follow the plan, and your cash register will sing louder than a Vegas lounge act.