Six Billion Shoppers
The Companies Winning the Global E-Commerce Boom
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Narrated by:
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George Newbern
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By:
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Porter Erisman
About this listen
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first 20 years of e-commerce's growth was set in developed markets, the story of the next 20 years will be set in emerging ones.
The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants.
Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
©2017 Porter Erisman (P)2017 Macmillan Digital AudioRelated to this topic
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Performance
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By: JL Collins
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- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall
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Performance
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Story
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- Narrated by: Rachel Rodgers
- Length: 2 hrs
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Overall
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Performance
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Story
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Performance
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
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What listeners say about Six Billion Shoppers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Luke
- 04-19-18
Understanding the next 10 years of ecommerce
This is a master play book for anyone with half a brain cell. Being able to scope the entire globe and share lessons from each region. A must read for all ecommerce CEOs
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