Preview
  • Stop or Go!

  • 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
  • By: Doug Pick
  • Narrated by: Doug Pick
  • Length: 1 hr and 28 mins
  • 5.0 out of 5 stars (2 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Stop or Go!

By: Doug Pick
Narrated by: Doug Pick
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

FROM THE FOUNDER THAT SOLD 500 MILLION EAR PLUGS THROUGH THE NATIONS BIGGEST RETAILERS COMES A BOOK THAT EVERY ASPIRING CONSUMER PACKAGED GOODS FOUNDER MUST LISTEN TI.

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise. When finished, you'll be able to prudently determine if your product idea makes sense to invest your time and money in (GO!) or pass on completely (STOP!).

ABOUT DOUG PICK

With just $15,000 in savings and no CPG experience, Doug Pick founded the HEAROS ear plug brand. Over the course of 26 years, Doug served as the company's driving force forging relationships with most major food, drug, mass and online retailers to build a loyal global distribution network and sell over 500 million ear plugs. Other career highlights include creating two nationally leading ear plug brands, building a state of the art manufacturing, assembly and logistics facility in Mexico, being recognized as a pioneering CPG leader by the national media and successfully exiting his company to a multi-billion-dollar private equity group.

©2024 Doug Pick (P)2024 Doug Pick
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Stop or Go!

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Keys to the CPG castle

Doug expertly lays out how to complete a viability study for a consumer packaged goods venture from his experience selling 500 million ear plugs with Hearos. If you are going on your own CPG hero’s journey, you have to hear Doug’s Hearos Journey!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I LEARNED WHAT I DIDN'T KNOW ABOUT CPG!

This book is literally a step-by-step users manual on starting your CPG business. I've read many business books and "how to's" but this one stands out with it's clear definition of each critical factor followed up by a real-life example from the author's 30+ years of experience in the Consumer Packaged Goods industry. This book will save entrepreneurs real money and their even more precious time by helping them gain an objective view of their idea or product. Take the emotional guesswork out and follow a clear path to help you successfully launch your business or just as important, pivot in a different direction knowing you made the best decision based upon a comprehensive evaluation process.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!