Strategic Market Research Audiobook By Anne Beall cover art

Strategic Market Research

A Guide to Conducting Research that Drives Businesses

 Virtual Voice Sample
Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Strategic Market Research

By: Anne Beall
Narrated by: Virtual Voice
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $9.99

Buy for $9.99

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel
Background images

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.

About this listen

 For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Consumer Behavior & Market Research Marketing Marketing & Sales Business Market Analysis
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet