Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Street Tricks

By: Phil Waggoner
Narrated by: Brady Waggoner, Dave Kowert, Gene King, Berk Wasserman, Michael Goldman, David Ebeling, Phil Waggoner
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning.

STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It’s a process one wouldn't expect from a small advertising agency. It's an easy-to-understand fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Phil Waggoner (P)2023 Phil Waggoner
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Street Tricks

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fantastic Stories and Lessons!

Such a fun listen! Street Tricks focuses on the core of good advertising through Phil Waggoner’s own experiences with major and local brands. It’s full of heart, passion and humanity. You can tell how much care was put into the text and audio recordings.

If you want to know more about the advertising industry, add this book to your list. You won’t be disappointed.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Entertaining Lessons in Differentiation

In our often thankless business it’s hard to know when you’re doing exactly the right thing. Street Tricks helps define that path.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!