The Agile Brand Audiobook By Greg Kihlström cover art

The Agile Brand

Creating authentic relationships between companies and consumers. Second Edition.

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The Agile Brand

By: Greg Kihlström
Narrated by: Virtual Voice
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About this listen

 Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. This newly released paperback edition has all the content from the original. Consumer Behavior & Market Research Marketing Marketing & Sales
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