Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Apple Way

By: Jeffrey L. Cruikshank
Narrated by: Grover Gardner
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $13.99

Buy for $13.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people.... Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” - Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

  • Make the customer and the product king
  • Balance manufacturing with delivery logistics
  • Motivate and inspire people outside the company to do your marketing and public relations
  • Invent new distribution channels
  • Decide on your company image and stick to your guns
  • Leapfrog the competition
  • Learn from both successes and missteps
©2005 McGraw-Hill (P)2007 McGraw Hill-Ascent Audio
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Apple Way

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.