The Giant's Ladder Audiobook By Elizabeth Chabe cover art

The Giant's Ladder

The Science Professional’s Blueprint for Marketing Success

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Giant's Ladder

By: Elizabeth Chabe
Narrated by: Elsa Levytsky
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?

The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.

©2024 Elizabeth Chabe (MBA, MS) (P)2024 Elizabeth Chabe (MBA, MS)
Entrepreneurship Marketing Innovation Digital Marketing
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Giant's Ladder

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.