הסיפור של גוגל [The Google Story]
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo first 3 months
Get 2 free audiobooks during trial.
Buy for $4.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
שי סיני וילוז׳ני
About this listen
לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.
זהו סיפורה של חברת מדיה שנוסדה על ידי שני סטודנטים צעירים מאוניברסיטת סטנפורד, סרגיי ברין שנולד במוסקווה ולארי פייג' מהמערב התיכון של ארצות הברית. יחד הם בנו מנוע חיפוש שמטרתו היתה לאתר כל חלקיק של מידע באינטרנט, בחינם. בתוך שנים ספורות, מנוע החיפוש הזה שנקרא Google (משמעות המילה – הספרה אחת ולאחריה מאה אפסים) שינה את העולם כאשר חולל מהפכה בגישה למידע על כל דבר, לכל אחד ובכל מקום.
בימיה הראשונים היתה גוגל חברה דינמית שמיתגה את עצמה כמותג צעיר וקליל שבה עובדיה נעים בקמפוס על גבי קורקינטים. זו היתה תקופה של צמיחה מטאורית שבה הפכה גוגל לאחד המותגים הידועים והאהובים בעולם. בשנים לאחר מכן השתלטה גוגל על מרחב הפרסום באנטרנט ויצרה לעצמה הכנסות של מיליארדים, בין השאר על ידי פיתוח שיטת ה-Pay per Click (שלם לפי לחיצה). בדרכה רכשה חברות ומותגים כגון "יוטיוב", "וייז" ו"מוטורולה מוביליטי", נכנסה לתחום שירותי הענן וצמחה למעצמה גלובלית בעלת שווי של מעל טריליון דולר, כאשר שווי השוק שלה גדול יותר משווין של ענקיות כמו קוקה קולה, דיסני וּויזה גם יחד.
גוגל מוסיפה לצמוח ולהתפתח, אינה נרתעת מחיכוכים עם מדינות וממשלות, והעתיד אותו היא רואה הוא של יישום אינטליגנציה מלאכותית בכל רובד של חיינו (רפואה, צרכנות, עבודה), שימוש ברכבים אוטונומיים ויצירת תשתיות אינטרנט עצמאיות בכל העולם. כל אלה הם מהלכים אשר יעמידו את החברה בקונפליקט גדול יותר ויותר עם הסיסמה שהציבה לעצמה בתחילת דרכה – DON'T BE EVIL, אל תהיה רשע.
Please note: This audiobook is in Hebrew.
©2022 Storyside (P)2022 StorysideRelated to this topic
-
Superintelligence
- Paths, Dangers, Strategies
- By: Nick Bostrom
- Narrated by: Napoleon Ryan
- Length: 14 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
-
-
Colossus: The Forbin Project is coming
- By Gary on 09-12-14
By: Nick Bostrom
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- By: Sean Cannell, Benji Travis
- Narrated by: Sean Cannell, Benji Travis
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
-
Don't use a credit on this. Moderately passable
- By Scott on 08-04-19
By: Sean Cannell, and others
-
Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- By: Kathleen Hale
- Narrated by: Therese Plummer
- Length: 9 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
-
-
Excellent narration
- By Pink Amy on 08-21-22
By: Kathleen Hale
-
The Grid
- The Fraying Wires Between Americans and Our Energy Future
- By: Gretchen Bakke
- Narrated by: Emily Caudwell
- Length: 11 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
-
-
A disappointment
- By Ronald on 09-24-16
By: Gretchen Bakke
-
Doom Guy
- Life in First Person
- By: John Romero
- Narrated by: John Romero
- Length: 17 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
-
-
Intimate stories of gaming history in First Person
- By Emyli on 07-28-23
By: John Romero
-
Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
-
-
Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine
-
Superintelligence
- Paths, Dangers, Strategies
- By: Nick Bostrom
- Narrated by: Napoleon Ryan
- Length: 14 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
-
-
Colossus: The Forbin Project is coming
- By Gary on 09-12-14
By: Nick Bostrom
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- By: Sean Cannell, Benji Travis
- Narrated by: Sean Cannell, Benji Travis
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
-
Don't use a credit on this. Moderately passable
- By Scott on 08-04-19
By: Sean Cannell, and others
-
Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- By: Kathleen Hale
- Narrated by: Therese Plummer
- Length: 9 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
-
-
Excellent narration
- By Pink Amy on 08-21-22
By: Kathleen Hale
-
The Grid
- The Fraying Wires Between Americans and Our Energy Future
- By: Gretchen Bakke
- Narrated by: Emily Caudwell
- Length: 11 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
-
-
A disappointment
- By Ronald on 09-24-16
By: Gretchen Bakke
-
Doom Guy
- Life in First Person
- By: John Romero
- Narrated by: John Romero
- Length: 17 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
-
-
Intimate stories of gaming history in First Person
- By Emyli on 07-28-23
By: John Romero
-
Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
-
-
Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine