The Modern Art of War: Cold Calling Edition Audiobook By Jordan Keller cover art

The Modern Art of War: Cold Calling Edition

The Brutally Effective, No-Fluff Tactical Playbook for Dominating Sales Conversations, Crushing Quotas, and Converting Calls into Cash

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The Modern Art of War: Cold Calling Edition

By: Jordan Keller
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About this listen

Cold calling isn’t dead.

It’s just been done wrong—by weak reps with bad scripts.


In The Modern Art of War: Cold Calling Edition, strategy meets front-line sales warfare—stripped of fluff, ego, or outdated tactics. This is not theory. This is war-tested, quota-crushing, call-winning strategy from the trenches.
Inside this book, you'll learn:
  • How to command attention in 7 seconds or less
  • The exact tone, words, and pauses that open doors (and keep them open)
  • What to say when they say “not interested,” “send me an email,” or “we already use someone”
  • The routines, metrics, and mindset of top 1% cold callers
  • Real call breakdowns, word-for-word, objection by objection
  • How to stay mentally bulletproof through rejection, silence, and fatigue
  • And how to build a repeatable cold calling system that never relies on luck again
Whether you're dialing from a kitchen table, inside a sales bullpen, or leading a team of closers—this is your playbook.

No scripts. No gimmicks.
Just the truth about what works.
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