The Obvious Audiobook By James Dale cover art

The Obvious

All You Need to Know in Business. Period.

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Obvious

By: James Dale
Narrated by: Alan Sklar
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $10.31

Buy for $10.31

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The secrets to success in business aren't secrets at all. They're obvious, so obvious that they've mostly been taken for granted or ignored - until now.

We've all read or heard the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in them. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job, from sales rep to department head to CEO, the same principles yield the same results, and they're always effective. While all of Dale's advice is, well, obvious, it's implementation isn't. In The Obvious, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success:

  • Show up.
  • Don't be a jerk.
  • Simple is better than complicated.
  • Tell the truth. (It's so rarely used, it's like a secret weapon.)
  • Bosses are not all idiots.
  • Don't look backward. There's nothing there.
  • Forgive and forget (or at least one out of two).
  • Trust someone besides yourself.
  • Start over tomorrow, but don't do it the same way.

Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.©2007 James Dale (P)2007 Tantor Media Inc.
Career Success Motivation & Self-Improvement Personal Success Career Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Obvious

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars

Good for motivation but.....

....not for technical improvment. The book was ok but the author seemed to go on a bit on each topic a little more than necessary. The book would be of good use to someone with a failing business.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Business wisdom.

In our increasingly complex world it is refreshing to here the Simple Wisdom of doing Business.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!