NEWLY REVISED & EXPANDED!

If you liked Kerry Hannon’s Never Too Old to Get Rich, Chris Guillebeau’s The $100 Startup, or Jeff Walker’s Launch, you’ll love this empowering blueprint for building a legacy-driven business after 60.

Millions of baby boomers are staring down retirement with too little saved and too much uncertainty. But what if the answer isn’t found in cutting back, but in cashing in on what you already know?

In The Over 60 Entrepreneur, Jeff Hendrickson - consultant, teacher, and lifelong creator - guides you step-by-step through the process of turning a lifetime of experience into income-generating digital products like online courses, books, and coaching offers. This isn't about starting a business the hard way. It’s about using what you already know and who you already are, with the help of smart, easy-to-use AI tools that simplify the process.

Whether you’ve spent your career in teaching, management, trades, or tech, this book will show you how to package your wisdom, reach the right audience, and start building something that pays you back—financially and personally.

• Identify your most valuable knowledge—even if you don’t think you’re an expert

• Turn that knowledge into courses, books, or coaching programs

• Use AI tools like ChatGPT to speed up brainstorming, writing, and marketing

• Build your brand and reach your audience without social media overwhelm

• Create sustainable income streams in your 60s, 70s, and beyond

This book is your no-hype, high-value guide to reinventing your future with tools that make entrepreneurship easier than ever before.
You're not starting from scratch—you’re starting from strength.